United States Food Administration ads
17 ads and videos in the library are from United States Food Administration.
Most common in these ads
Goals
- Move people to act for a cause 13 ads and videos
- Keep customers 2 ads and videos
- Get people to show up 1 ad or video
Industries
- Government and public service 17 ads and videos
Emotions
- Duty 12 ads and videos
- Compassion 2 ads and videos
- Trust 1 ad or video
Patterns
- Civilian war-duty equate 15 ads and videos
- Donor guilt appeal 1 ad or video
- Negative headline 1 ad or video
The ads
Be patriotic, sign your country's pledge to save the food poster
The country itself, a woman dressed in the flag, reaches out with both hands and asks for a signature on the pledge to save food.
Food Administration poster with Cardinal Mercier's appeal
Eating less at home answers a named plea: Cardinal Mercier has appealed for food for starving millions, and what Americans save ships to France, Belgium and Italy.
U.S. Food Administration member poster: meatless and wheatless days
The place displaying this sign tells every customer, in its own voice, that it keeps the named food-saving days and follows all the rules.
U.S. Food Administration member pledge poster: save wheat
The pledge a member signed is the same as a pledge to back the soldiers and the Allies, and eating less bread is how it is kept.
U.S. Food Administration member card for the front window
A household that has joined the food-saving effort gets a card for its front window, so its membership is on show to the whole street.
"Our Flags. Beat Germany" food conservation poster
Every Allied flag is "our flag", so eating less of what the fighters need is how an American kitchen helps beat Germany.
U.S. Food Administration fair prices store pledge poster
The store signs its name to a public promise that its prices will not exceed the government's local Fair Prices list, so shoppers can trust every price inside.
'Save a loaf a week, help win the war' poster
The war's demand on a household shrinks to one countable unit: a single loaf of bread saved each week.
'Eat more fish, they feed themselves' poster
Fish cost the farm nothing because they feed themselves, so eating more fish spares the products of the land.
'Sir, don't waste while your wife saves' clean plate poster
A man who leaves food on his restaurant plates undoes what his wife saves at home, so a clean plate is the share he owes.
'They are giving all: will you send them wheat?' poster
Set beside soldiers charging with fixed bayonets, a request for wheat looks like the least a civilian can give to men who are giving everything.
Food Administration sugar ration store pledge poster
Two pounds of sugar a month is a light load next to the Allies: America's ration is voluntary, while France and Italy live on less by order.
'Victory is a question of stamina' food conservation poster
Soldiers win by endurance, and endurance comes from food, so the wheat, meat, fats and sugar civilians send are the fuel that keeps the charge going.
Save food and defeat frightfulness poster with Whittier quote
War victims bound in front of a black Iron Cross all reach toward the word America, so saving food at home becomes the way to free them.
"Housewives, join the army of savers" food pledge poster
Saving food at home is enlistment: a housewife signs a pledge and becomes a member of the United States Food Administration, one of an army of savers.
Food Administration 'Stop, look and listen' food saving poster
The railroad-crossing warning everyone knows becomes a three-step food rule: stop buying more wheat, meat and sugar than needed, look for substitutes, listen to the authorities.
U.S. Food Administration "Food will win this war" theatre poster
A night at the pictures becomes part of the food campaign: this theatre shows the Food Administration's official films, under the eagle and the wheat-wreathed seal.
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