Most common in these ads
Goals
- Build the brand 7 ads and videos
- Launch something new 1 ad or video
Industries
- Beauty and personal care 7 ads and videos
- Home and household 1 ad or video
Patterns
- Us-versus-them positioning 6 ads and videos
- Story lead 1 ad or video
- Headline · visual lockup 1 ad or video
The ads
Sunlight laundry soap ad, Bint al-Nil 1949
The lady of the house asks her maid how the lace dress came out so clean, and the answer is the news: Sunlight soap is back.
Sunlight Soap 'For Mother' ad, illustrated by Fred Pegram
Mother works for everyone's comfort, so Sunlight works for hers, and here it arrives as a gift carried home by her child.
Sunlight soap ad, al-Kashkul 1926
Sunlight is a laundry soap pure enough for the face and body, unlike the cheap soaps that damage cloth, and 1000 pounds stands behind that purity.
Sunlight soap ad, al-Kashkul 1926
A laundry soap so pure it can wash the face and body, set against cheap soaps that wear out clothes, with 1000 pounds guaranteeing the purity.
Sunlight soap ad, al-Kashkul 1926
Cheap soaps harm the weave and wear clothes out fast, while Sunlight is good for fabric and pure enough to wash the face and body.
Sunlight soap ad, al-Kashkul 1926
Sunlight is pure enough to wash the face even though it is made for laundry, and unlike cheap soaps it keeps clothes from wearing out.
Sunlight soap ad, al-Kashkul 1926
Sunlight passes a harder test than laundry asks for, washing the face and body, so it is safe for fabric where cheap soaps wear clothes out.
Sunlight soap ad, al-Kashkul 1926
A laundry soap proves its purity by being fit for the face and body, while cheap soaps quietly ruin the weave of clothes.
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