Most common in these ads
Goals
- Build the brand 3 ads and videos
Industries
- Cars and transport 3 ads and videos
Emotions
- Amusement 1 ad or video
- Boredom 1 ad or video
- Frustration 1 ad or video
Patterns
- Long-copy editorial 1 ad or video
- Campaign line as series 1 ad or video
- Headline · visual lockup 1 ad or video
The ads
Shell motor oil ad, The Sphinx 1933
People who refill Shell cans and pumps with cheaper oil are mocked as flattering admirers, and the joke becomes a warning: trust Shell only when the seal is intact.
Shell Oil "This is the City of Tomorrow" ad
The city of tomorrow will end stop-and-go driving by 1960, but Super-Shell is made for today's stop-and-go, and a Shell dealer has it now.
Shell Oil 'Through the City of Tomorrow Without a Stop' ad
The city of tomorrow will end stop-and-go driving, but today 4 miles in 5 are stop and go, so Super-Shell cuts the cost of the driving you do now.
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