Through the City of Tomorrow Without a Stop" Shell Oil ad
The pattern
This still is filed under Headline · visual lockup.
Define
Headline and picture are one sentence. Remove either half and the claim disappears.
Mechanism
Lockup. The line names what the image will not. The image shows what the line cannot. They are not redundant.
Verdict
We have a picture that completes a short line: wit, contrast, or a second meaning.
Why it works
The layout is the argument. A diagonal splits the page into two worlds, the photographed future on the left and the plain white selling column on the right, and the reader's eye travels along the highway straight into the copy. The headline sells a benefit nobody could buy, driving without stopping, then the three-line subhead reverses it with a number that indicts the reader's own daily commute, which is the moment the ad turns from entertainment into a problem the reader owns. Quoting a named designer rather than the advertiser supplies credibility, and the closing line reduces the whole thing to one easy next step with no price, no coupon and no decision to make.
Steal this when
Steal this when you need a mundane consumable to feel connected to something visionary: give the vision the picture and the product the white space, and split the page so the eye crosses from one to the other on a single line. Also steal the stated-average statistic when you want a reader to recognise their own behaviour in a number.