Most common in these ads
Goals
- Build the brand 6 ads and videos
- Get an enquiry or a sign-up 2 ads and videos
Industries
- Food and drink 6 ads and videos
- Health and medicine 2 ads and videos
Patterns
- Borrowed medical authority 7 ads and videos
- Problem-agitate-solve 1 ad or video
The ads
Mellin's emulsion of cod liver oil advertisement
Cod liver oil made pleasant enough for a baby: PALATABLE AND DIGESTIBLE, shown by a laughing, sturdy infant held high by a smiling nurse.
Mellin's Food toddlers and parents' testimonials ad, 1897
Mellin's Food, when prepared, is similar to breast milk, and two named babies in photographs, each with a parent's letter beside it, show what it builds.
Mellin's Food "The Care and Feeding of Infants" booklet, 1907
Cow's milk is not mother's milk: it needs four changes, water makes one and Mellin's Food makes the other three, as a manual full of Mellin's babies shows.
Mellin's Food home modification of cow's milk booklet, 1899
Five rules for making cow's milk fit for an infant, argued like a medical paper: water and cream handle two, and Mellin's Food handles the other three.
Mellin's Food home modification of cow's milk booklet, 1903
Fresh cow's milk, modified at home with Mellin's Food, gives an infant what dried foods cannot: curds as soft as mother's milk and the fresh-food element that prevents scurvy.
Mellin's book for little ones: The Old Woman Who Lived in a Shoe
A nursery-rhyme picture book for the child, carried in on a red umbrella lettered MELLIN'S, so the brand enters the nursery as a gift, not a pitch.
Mellin's cod liver oil emulsion booklet
Cod liver oil broken into globules as fine as milk's, so it is 'as palatable as new milk' and half digested before swallowing, with micrographs to show it.
Mellin's Food percentage feeding method booklet
Percentage feeding without the arithmetic: the physician picks the proteid, fat and carbohydrate percentages wanted, and a numbered table gives the exact Mellin's Food formula.
If this library is useful, leave an email
We send new patterns, ads, and notes when we add them. Name and phone are optional.
You are on the list
We will write when we add more library material.