Most common in these ads
Goals
- Launch something new 3 ads and videos
- Get an enquiry or a sign-up 1 ad or video
Industries
- Banking, finance and insurance 4 ads and videos
Patterns
- Story lead 1 ad or video
- Headline · visual lockup 1 ad or video
- Demonstration ad 1 ad or video
The ads
ADCB: introducing the Emirati Youth banking package
A graduate steps through a glowing doorway from the library onto a building site where young Emirati women engineers work, casting the youth package as the bridge to a career.
ADCB: TouchPoints Flex, a new way to experience loyalty
ADCB launches TouchPoints Flex by showing nothing but the card, lit like a product render, under one line promising a new way to experience loyalty.
ADCB: Flex it, TouchPoints Flex card activated
ADCB shows the TouchPoints Flex card already activated on a phone held up to the camera, with the line Flex it playing on the card's own name.
ADCB: 10,000 points for switching your salary transfer
Switching your salary to ADCB pays you: the phone already shows the transfer done and 10,000 dirhams of TouchPoints credited, so the headline's 10,000 reasons become one balance.
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