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ADCB: Flex it, TouchPoints Flex card activated
adcb · Instagram · https://www.instagram.com/adcb/p/DdErhtoCHRU/ · Embedded from Instagram
The pattern
This commercial ad is filed under Demonstration ad.
Define
The product does the arguing. The viewer sees the thing work, not a slogan about the thing working.
Mechanism
Proof by performance. The claim is the action: a visible, testable result the reader can replay.
Verdict
We can show a result in seconds
Why it works
The phone is pushed toward the camera with the activation screen filling it: the pink ADCB card, a red tick and TouchPoints Flex card activated, so the ad shows the finished step instead of describing sign-up. Flex it plays on the card's own name, and the two smiling friends at a cafe table, with a card machine at the edge of the frame, put the newly active card one step from its first payment.
The big idea
ADCB shows the TouchPoints Flex card already activated on a phone held up to the camera, with the line Flex it playing on the card's own name.
The offer
The ADCB TouchPoints Flex card. This slide shows no fee, reward rate or sign-up steps.
The proof
The phone screen showing the card with a tick and the words TouchPoints Flex card activated.
Lines from the ad
Flex it!TouchPoints Flex card activatedSteal this when
Use when a product's setup is quick and its confirmation screen is clean enough to be the hero shot.
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