Most common in these ads
Goals
- Build the brand 2 ads and videos
- Launch something new 1 ad or video
Industries
- Beauty and personal care 3 ads and videos
Patterns
- Mark as compressed claim 1 ad or video
- Seasonal offer first 1 ad or video
- Iconic figure claim 1 ad or video
The ads
4711 eau de cologne ad, al-Kawakib 1934
The number 4711 is the whole brand: shown huge at the top, framed as a magic gift for youth and beauty, and taught as the registered mark to ask for.
4711 Eau de Cologne ad, al-Kawakib 1933
4711 is staged as the magic gift of the season: a man in evening dress offers the bottle to a woman under mistletoe hung from the brand number.
4711 Eau de Cologne ad, al-Musawwar 1931
Sport is now part of the modern woman's routine, and 4711 is what she reaches for to take away the fatigue afterwards.
Library updates
If this library is useful, leave an email
We send new patterns, ads, and notes when we add them. Name and phone are optional.
You are on the list
We will write when we add more library material.