Dual-face bilingual

The pattern

This commercial ad is filed under Dual-face bilingual.

Define

English and Arabic are designed as two faces of one piece, not a translation dumped under the original.

Mechanism

Parallel rhetoric. Each language gets a real headline, a real hierarchy, a real close. Direction, type, and claim are planned together.

Verdict

The audience is mixed, or the same person switches languages by context: work and home, feed and pack.

Why it works

One price, 11 riyals, covers three different formats, frappe, hot and iced, so the reader picks a drink by mood without checking three separate prices. Each cup is labeled in Arabic and English side by side, not one language above the other, which lets the same creative run for both readers without feeling translated.

The big idea

One flat National Day price: any salted caramel drink, frappe, hot or iced, for 11 riyals.

The offer

Any salted caramel drink, frappe, hot or iced, for 11 riyals; 3 more with cream. Valid 19 to 22 September for National Day. Terms and conditions apply.

Lines from the ad

عروض السولتد كراميل

Salted caramel offers

Salted Caramel Offers

لأي صنف من المشروبات

For any type of drink

Steal this when

Use this when one flat price can cover a whole product range, so the ad sells choice within a fixed budget rather than a single SKU.