Wanted Immediately. 2,000,000 Garments for destitute Men, Women, and children in occupied Northern France and Belgium. Old or new clothing, dresses, underwear, shoes- wearing apparel of every kind. C" poster
The pattern
This still is filed under Donor guilt appeal.
Define
The donor is asked to feel the cost of not giving, then given a precise act that relieves it.
Mechanism
Obligation then release. Close kin to problem-agitate-solve, aimed at a gift rather than a purchase. Handle with care.
Verdict
The need is real, the ask is specific, and the donor can act today.
Why it works
It leverages the visual language of a 'Wanted' poster to create extreme urgency. The sheer scale of the number (2,000,000) shocks the reader, while the list of acceptable items lowers the barrier to entry, making it easy for anyone to contribute.
Steal this when
You need to drive an immediate, massive volume of physical donations or actions within a strict deadline.