More nurses are needed! All women can help - learn how you can aid in army hospitals" poster
The pattern
This still is filed under Donor guilt appeal.
Define
The donor is asked to feel the cost of not giving, then given a precise act that relieves it.
Mechanism
Obligation then release. Close kin to problem-agitate-solve, aimed at a gift rather than a purchase. Handle with care.
Verdict
The need is real, the ask is specific, and the donor can act today.
Why it works
It leverages guilt and empathy. By showing an existing nurse at her breaking point, it shifts the appeal from abstract patriotism to personally helping a sister in distress.
Steal this when
Your audience needs a visceral, emotional reason to volunteer or donate beyond simple statistics.