Most common in these ads
Goals
- Build the brand 8 ads and videos
- Get an enquiry or a sign-up 3 ads and videos
Industries
- Beauty and personal care 11 ads and videos
Patterns
- Headline · visual lockup 4 ads and videos
- Utility premium 3 ads and videos
- Image carries the claim 2 ads and videos
The ads
Yardley cosmetics ad, al-Musawwar 1945
Nearly every beautiful woman has two faces, the one nature gave her and a lovelier one made with cosmetics, and the loveliest of all are made with Yardley.
Yardley Feather Foundation liquid foundation ad, Bint al-Nil 1955
A foundation named for a feather should feel like nothing on the face, so the whole page is drawn weightless: a profile in one white line, a feather, soft watercolour.
Yardley face powder and lipstick ad, Bint al-Nil 1955
Yardley powder stays on and Yardley lipstick will not wipe off or fade, shown on a face drawn as one white line with colour only on the lips.
Yardley Flair perfume ad, Bint al-Nil 1955
Flair is sold as a manner, not a formula: the name is chalked in huge strokes across the bottle, and one line says the scent fills the air with charm.
Yardley Feather Foundation liquid cream ad, Bint al-Nil 1955
Feather Foundation is a base as light as a feather: the white plume rising from the bottle and the airy watercolour promise a cream the face will not feel.
Yardley face powder and lipstick ad, Bint al-Nil 1955
The face is left blank except for a red mouth, so the only colour on it is what Yardley adds: powder that lasts and lipstick that will not smudge.
Yardley cosmetics ad, Bint al-Nil 1950
Yardley does not fix the reader's skin, it reveals the natural beauty already there: start the three-step routine tonight and tomorrow the mirror says she did well.
Yardley cosmetics ad, Bint al-Nil 1950
Yardley will look after the beauty the reader already has, shown as a rose held gently in two hands, with each product given its place in a daily routine.
Yardley cosmetics ad, Bint al-Nil 1950
Yardley casts itself as the caretaker of beauty the reader already has, drawn as two hands cupping a rose, and gives a night-and-day routine to follow.
Yardley vitamin night cream ad, Bint al-Nil 1954
A face drawn against a starry night sky makes the cream's job obvious: Yardley vitamin night cream is the most important part of caring for skin at night.
Yardley English Lavender ad, Bint al-Nil 1947
English lavender that has proved itself on every occasion, with the Latin YARDLEY wordmark set exactly as the reader will find it on the bottle.
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