Most common in these ads
Goals
- Build the brand 5 ads and videos
Industries
- Home and household 5 ads and videos
Emotions
- Comparison 2 ads and videos
- Pride 1 ad or video
Patterns
- Demonstration ad 2 ads and videos
- Pack as storefront 2 ads and videos
- Campaign line as series 1 ad or video
The ads
Omo detergent ad, al-Kawakib 1967
Omo washes whiter, so much that one university student turns in surprise at the other's white blouse, and it is also the best choice for coloured clothes.
Omo washing powder ad, al-Kawakib 1964
Omo washes whiter, white enough to make another boy stare at your son's shirt, and it is also the best for coloured clothes.
Omo detergent ad, al-Kawakib 1967
One powder does both jobs: Omo is best for coloured clothes and also washes whiter, and a proud family around a white shirt shows the result.
Omo washing powder ad, al-Kawakib 1967
The result fills the page first: stacks of bright, clean laundry, then the box repeating the one promise, washes whiter, and a line that says colours are safe too.
OMO washing powder ad, al-Musawwar 1964
Washes whiter, and the same words are printed on the box, so the promise in the ad and the pack on the shelf say one thing.
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