Most common in these ads
Goals
- Build the brand 3 ads and videos
Industries
- Cars and transport 3 ads and videos
Emotions
- Desire 3 ads and videos
Patterns
- Image carries the claim 2 ads and videos
- Demonstration ad 1 ad or video
The ads
Kia: the EV6 let a concrete building do the selling
The Kia EV6's sharp design is echoed by cantilevered concrete architecture, so the setting alone signals modern, design-led electric driving with no written claim.
Kia: the K8 brochure shows off systems instead of listing them
The K8 brochure sells premium mostly through cinematic photography and one-word Arabic headers, letting an image of welcome lighting greeting a suited driver at night carry the claim.
Kia: the Sorento parked at an aspirational front door
The Kia Sorento is parked at an upscale villa's front door, so the SUV reads as part of a premium family lifestyle rather than a spec sheet.
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