Most common in these ads
Goals
- Build the brand 4 ads and videos
- Launch something new 2 ads and videos
- Sell now 1 ad or video
Industries
- Beauty and personal care 8 ads and videos
Emotions
- Desire 5 ads and videos
- Admiration 1 ad or video
- Love 1 ad or video
Patterns
- Seasonal offer first 3 ads and videos
- Headline · visual lockup 1 ad or video
- Demonstration ad 1 ad or video
The ads
Kesma Verveine eau de cologne ad, al-Kawakib 1963
Verveine cologne is what sports stars use to get their energy back after the match, which turns a scent into a refresher for active men.
Kesma eyeliner ad, al-Kawakib 1969
The Egyptian Sugar and Distillation Company marks the opening of the Cairo International Agriculture and Food Fair with its new Kesma eyeliner, shown only as two sharply lined eyes.
Kesma perfume ad, al-Kawakib 1960
Kesma perfume comes inside a silk drawstring pouch sized for the handbag, so the bottle leaves the dressing table and travels with the woman who wears it.
Kesma perfumes and cosmetics ad, al-Kawakib 1959
Created in Paris, made in Egypt: a local range of perfumes and cosmetics painted as luxury objects inside a flower-framed window.
Kesma perfume and cosmetics gift ad, al-Kawakib 1959
Kesma sets its bottles under a lit holiday tree like wrapped presents, so the whole range becomes a ready-made choice of the holidays' finest gifts.
Kesma perfume ad, al-Kawakib 1959
Kesma tells the man how to win her heart in the new year: give her a gift from a perfume range invented in Paris and made in Egypt.
Kesma perfumes and cosmetics ad, al-Kawakib 1960
Kesma sells the holiday season before the product: a woman tying ribbons beside a Christmas tree turns the whole range of perfume, cologne and cosmetics into the finest gift.
Perfume and cosmetics holiday gift ad, al-Musawwar 1966
Kesma wraps the whole page in a gift ribbon on a snowy night sky, so a compact and a perfume bottle read as the holidays' finest presents.
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