Most common in these ads
Goals
- Build the brand 3 ads and videos
- Launch something new 1 ad or video
Industries
- Fashion and jewellery 3 ads and videos
- Retail and e-commerce 1 ad or video
Emotions
- Admiration 4 ads and videos
Patterns
- Celebrity endorsement 4 ads and videos
The ads
Abou Shadi jewellery shop ad, al-Kawakib 1963
A film star chooses her jewellery inside the Abou Shadi shop, so the reader sees where a star actually shops before reading the season's new lines.
Abu Shadi jewellery and cosmetics shops ad, al-Kawakib 1961
A named actress being fitted with a necklace at Abu Shadi's counter tells the reader she can gain the same elegance from the same shop.
Abu Shadi jewellery shop ad, al-Kawakib 1963
Cinema and television stars choose their jewellery at Abu Shadi, and a film strip of them in the shop invites the reader into the same counters.
Abu Shadi costume jewellery ad, al-Kawakib 1962
The shop where a television star is fitted by the owner himself sells costume jewellery said to outshine real gems, so glamour is on offer without the price of gold.
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