Most common in these ads
Goals
- Build the brand 15 ads and videos
- Sell now 1 ad or video
Industries
- Home and household 13 ads and videos
- Telecom and technology 3 ads and videos
Emotions
- Anxiety 5 ads and videos
- Cognitive Dissonance 3 ads and videos
- Belonging 1 ad or video
Patterns
- Problem-agitate-solve 4 ads and videos
- Headline · visual lockup 3 ads and videos
- Negative headline 3 ads and videos
The ads
Philips radio sets ad, al-Kawakib 1954
Ramadan's best programmes are about to go on air, so a Philips radio is sold as the family's seat for the month's evenings, with a cash draw on top.
Philips electrical goods ad, Bint al-Nil 1956
Buy Philips because it is more worthy of trust, and trust is spelled out as quality, service and guarantee, framed by the full product range.
Philips Argenta light bulb ad, al-Kashkul 1925
Your eyes are the most delicate sense; home light must be strong but never glaring, and the frosted glass of the Philips Argenta lamp gives exactly that soft light.
Philips Argenta light bulb ad, al-Kashkul 1925
The eyes are the most delicate sense and deserve full protection, so home light should be strong but soft: the frosted Philips Argenta lamp gives that light.
Philips Argenta light bulb ad, al-Kashkul 1925
Your eyes are the most delicate of the senses, so the light at home must be bright without glare, and Philips Argenta's frosted glass gives exactly that gentle light.
Philips Argenta light bulb ad, al-Kashkul 1925
A light bulb sold as eye care: the eyes are the most delicate sense, glaring home light tires them, and Philips Argenta's frosted glass gives a soft, restful light.
Philips Argenta light bulb ad, al-Kashkul 1925
Cheap bulbs from unknown factories are false economy, weak light and high running cost, while Philips Argenta gives strong light for little expense.
Philips Argenta light bulb ad, al-Kashkul 1925
Cheap bulbs from unknown factories are false economy, weak light and high running cost, while Philips Argenta from Cohenca gives strong light for little expense.
Philips Argenta light bulb ad, al-Kashkul 1925
Buying cheap bulbs from unknown factories only looks like saving: their light is weak and they cost more to run, so real economy means Philips Argenta.
Philips Argenta light bulb ad, al-Kashkul 1926
Your eyes are the most delicate of the senses, so home light must be plentiful but gentle, and Philips Argenta's frosted glass gives exactly that.
Philips light bulb ad, al-Kawakib 1950
Whichever lamp you buy, ordinary bulb or fluorescent tube, insist on the Philips name: one smiling bulb holding a tube covers both choices.
Philips radios and gramophones ad, Bint al-Nil 1954
Philips for music: the name claims the whole category, shown as six sets and records rising over an orchestra in silhouette.
Philips Argenta light bulb ad, Misr al-Hadithah 1930
Light makes the first impression on arriving guests, and real economy is a lamp that gives strong light on little current, not a cheap unknown bulb.
Philips Argenta electric lamp ad, al-Kashkul 1929
A white Philips Argenta bulb set in a black stepped triangle of light beams is the whole message: this is the lamp that lights the room.
Philips Argenta light bulb ad, al-Kashkul 1925
A hand holds up the bulb beside a huge PHILIPS ARGENTA wordmark, and the Arabic line above tells the reader to ask for it by that name everywhere.
Philips Argenta light bulb ad, al-Kashkul 1925
Better light comes only from Philips Argenta: a big bulb drawn inside bright rings shows the glow, and the Arabic tells homeowners to use nothing else.
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