Lippincott's Magazine ads | BMD Library
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Lippincott's Magazine ads

8 ads and videos in the library are from Lippincott's Magazine.

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The ads

Lippincott's April issue poster, 1895

A reader so absorbed that her profile repeats three times holds up the April number's real contents page as the reason to buy.

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Lippincott's April issue poster

The April number is so absorbing that a man keeps reading it as he walks through a crowd under umbrellas, his own umbrella still furled.

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Lippincott's December issue poster, 1895

December is felt before it is read: a woman walks through driving snow, holly at her shoulder, with the new issue already in her hand.

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Lippincott's July issue poster, 1896

The July number rides along with a modern woman on a bicycle, so the magazine takes on the image of an active, up-to-date reader.

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Lippincott's July issue poster

The July number is packed for the trip, strapped to a rolled travelling rug, so the issue is sold as part of summer holiday kit.

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Lippincott's June issue poster

The June number is a pleasure object: a woman in a red gown holds it in her lap beside a single red rose, not a list of contents.

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Lippincott's May issue poster, 1895

The May number is sold as a spring mood: a woman reaching for hollyhock blooms, the new issue held casually at her side.

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Lippincott's September issue poster

The September number lies on an orange table between the hands of a woman who looks straight at the passer-by, as if she has just set it down for them.

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See all 8 in the ads catalog

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