Most common in these ads
Goals
- Build the brand 8 ads and videos
- Get an enquiry or a sign-up 2 ads and videos
- Sell now 2 ads and videos
Industries
- Travel and hospitality 13 ads and videos
Emotions
- Excitement 3 ads and videos
- Trust 1 ad or video
- Anxiety 1 ad or video
Patterns
- Headline · visual lockup 3 ads and videos
- Data as proof 3 ads and videos
- Event urgency drive 2 ads and videos
The ads
BOAC Argonaut airliner ad, al-Musawwar 1949
Here is the Argonaut: B.O.A.C's new four-engine airliner carries forty passengers in quiet, pressurised comfort at 298 miles an hour.
BOAC air travel ad, al-Musawwar 1949
BOAC puts its services at the passenger's request: free meals and personal care that make a traveller feel among family, across a world network, at no extra cost.
BOAC air travel ad, Bint al-Nil 1948
The airline answers doubts about safety with the people behind every plane: 4000 trained maintenance engineers working to one BOAC system unchanged for 29 years.
BOAC flights to the British Industries Fair ad, Bint al-Nil 1950
BOAC's fast planes put the British Industries Fair at your doorstep: a dated trade event becomes the reason to fly, and speed removes the excuse that there is no time.
BOAC flights to London ad, Bint al-Nil 1951
The Festival of Britain makes 1951 the year to see London, so plan the holiday now and let BOAC be the way there.
BOAC air travel ad, Bint al-Nil 1950
BOAC draws its promise as a cut: an airliner's trail splits a clock face in two beside the line it cuts travel time to the six continents.
BOAC air travel ad, Bint al-Nil 1949
A company head no longer calls costly central meetings: he flies BOAC to his branches and agents himself and settles things on the spot, saving time and money.
BOAC air travel ad, Bint al-Nil 1949
An export manager argues that meeting people beats writing to their addresses, so BOAC's 180,000-mile network becomes a business tool for settling problems face to face.
BOAC air travel ad, Bint al-Nil 1948
A column of twelve destinations, each pair split by the BOAC speedbird growing as it descends, says the world is small because BOAC flies to all of it.
BOAC air travel ad, Bint al-Nil 1948
A network of more than 72,000 miles, flown night and day in every season, means the reader can fly BOAC regularly to almost anywhere: a small world.
BOAC air travel ad, Bint al-Nil 1948
BOAC sums up its reach in three countable facts, five continents, 42 countries and 57 of the world's best-known airports, and calls them its standing operations.
BOAC air travel ad, Bint al-Nil 1950
An airliner's trail slices a clock face in two under the line it cuts travel time to the six continents, so the time saved is shown as a cut.
BOAC air cargo ad, Bint al-Nil 1951
Send goods by air and they will be in fast hands: one hand passes parcels into another under an airliner, and the copy prices every delay as lost money.
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