Guest posts.
Essays by outside experts, published by BMD. The byline is the guest's name, title, and company.
The £800 Campaign That Sold Four Times
A campaign brought in 15,000 visitors but only four orders, prompting a better way to evaluate marketing performance. Lilach Bullock shares a simple monthly review and two client fixes that improved what existing visitors did next.
Lilach BullockAI implementation consultant and fractional CMOSEO Is Changing, but Businesses Are Still Measuring the Wrong Things
Rankings, traffic, and backlinks can make a report look impressive without showing whether a business benefited. Felix Kirsch argues for measuring the path from relevant visibility to qualified enquiries, customers, and revenue.
Why Marketing Automation Fails Without a Growth Strategy
Automation can improve follow-up and customer experiences, but it cannot repair unclear ownership or a broken growth system. Hava Maloku outlines how to connect customer journeys, marketing, sales, and revenue before scaling with technology.
How Local Community Marketing Can Help Small Businesses Grow Without Large Advertising Budgets
Local community marketing can create relevant attention, useful customer insight, and trust without the cost of broad advertising. Julian Frincu shares a practical framework for testing demand, measuring enquiries, and turning community feedback into growth.
Hyperlocal Ad Spend Runs on Location Data That Often Isn’t Real
Hyperlocal advertising promises precision, but location data can be inaccurate, incomplete, or fraudulent. Callum Gracie explains why marketers should favour owned signals and geo-experiments over unverified dashboard estimates.