تطبيق "عيديتي"
The pattern
This film is filed under Step-by-step playbook.
Define
A numbered path through a process that used to feel like a fog.
Mechanism
Sequence as comfort. Numbering implies completeness and lowers the cost of starting. The last step is usually the offer.
Verdict
The buyer is blocked by complexity, not by desire.
Why it works
It opens on an old black-and-white TV scene with eidiya amounts read out by name, then asks why anyone still thinks in cash this Eid, so the app is attached to a ritual people already practise rather than to banking. The rest is a step-by-step walkthrough, from registering with a name and phone number to the one-time code, which answers the real worry before a first digital eidiya: is it complicated? Ending on the receiver, who gets an SMS link to collect, shows the gift arrives even before the other side has the app.
The big idea
Eid money, a cash ritual every Kuwaiti family knows, moves to the phone, and the ad walks through every tap so sending it feels as easy as handing it over.
The offer
Download the Eidity app on iOS or Android, register with name, phone number and a passcode or fingerprint, then send eidiya by phone number or QR code; recipients get an SMS link.
The proof
A full walkthrough of the steps: register, choose a contact or scan a code, enter the name, amount and message, then confirm with a passcode or fingerprint and a one-time code.
Lines from the ad
حمل التطبيق واستلم عيديتكDownload the app and collect your Eid money
صارت العيدية إلكترونيةEid money has gone electronic
هالعيد تقدر تحول العيدية باستخدام الأجهزة الذكيةThis Eid you can transfer Eid money using smart devices
Steal this when
When a bank or app moves a cash habit tied to an occasion onto the phone and first-time users fear the steps.
The emotion
Written to Nostalgia. It makes the Say move.
The old black-and-white TV scene reaches back to how eidiya used to be given, then carries the same ritual into the app and states plainly how it works today.