Overwhelm
Ads and videos written to this emotion: 1. 1 make the Say move, 0 make the Avoid mistake.
The Emotion Map's entry, written for B2B buyers.
What it is
Stress piled so high you freeze up and can't think or get much done.
Where it shows up
A founder who is personally the marketing department and has stopped deciding.
Sounds like
"I don't even know where to start."
Say
One first step, small and specific. Subtract before you add.
Avoid
A menu. Three packages are three reasons to postpone.
In consumer ads
Say: One first step, small and specific: one product, one use, one thing to do today. Subtract before adding.
Avoid: A menu: the full range, many versions and several offers at once. Each extra choice is another reason to put it off.
Doing it right
Ads that make the Say move.
Al Rajhi Bank: Smart Investment, diverse funds in one app
It meets the stuck beginner, لا تفكّر من وين تبدأ, with one first step: a mix already built across four fund types and a single استثمر button.
Doing it wrong
Ads that make the Avoid mistake.
No ad in the library does this yet.
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