Doctor Pierce's anuric tablets for rheumatism, kidneys and backache ... [microform]
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
Targeting debilitating backache as a warning of dangerous kidney breakdown. Explaining that urinary acid crystals cause joint pain creates urgent motivation to cleanse renal filters.
Steal this when
When marketing kidney remedies by linking common backache to dangerous internal acid buildup.