The secret of health, with the story of "the missing bag
The pattern
This still is filed under Iconic figure claim.
Define
A single figure, drawn, silhouetted, or posed, is the whole claim. You can read it across a street.
Mechanism
Compression into a body. The figure is not decoration. It is the sentence. Distance-legibility is the test.
Verdict
Poster scale, outdoor, packaging at a glance
Why it works
Uses a Trojan horse strategy: offering a compelling short mystery story ('The Missing Bag') and useful medical advice to deliver a message about sanitation and soap.
Steal this when
Creating a lead magnet or premium where the educational or entertainment value is high enough that the advertising message is accepted as a natural conclusion.