A Wonderful Two Years' Trip at Full Pay - But Only Men With Imagination Can Take It" - Alexander Hamilton Institute (Red Book, Oct 1924)
The pattern
This still sits in the public-domain pool. No pattern name yet.
Why it works
Selective qualification challenges ambitious men to self-select. Framing business leadership training as an exclusive intellectual journey weeds out passive applicants while firing the ambition of true leaders.
Steal this when
When selling high-commitment executive education by challenging the prospective student's imagination.