Racist Pears' soap advert, 1901
The pattern
This still is filed under Iconic figure claim.
Define
A single figure, drawn, silhouetted, or posed, is the whole claim. You can read it across a street.
Mechanism
Compression into a body. The figure is not decoration. It is the sentence. Distance-legibility is the test.
Verdict
Poster scale, outdoor, packaging at a glance
Why it works
It relies on deeply racist tropes of the era to make an exaggerated claim about the soap's cleaning power.
Steal this when
Never. It is a historical example of offensive advertising using extreme exaggeration based on racial stereotypes.