Pears Soap 1900
The pattern
This still is filed under Iconic figure claim.
Define
A single figure, drawn, silhouetted, or posed, is the whole claim. You can read it across a street.
Mechanism
Compression into a body. The figure is not decoration. It is the sentence. Distance-legibility is the test.
Verdict
Poster scale, outdoor, packaging at a glance
Why it works
It uses an adorable, relatable situation (a messy child) to humorously set up the need for the product, contrasting the dirt with the pristine white dress.
Steal this when
You want to show the extreme need for your cleaning product using humor and charm rather than disgust.