HP Stream اعلان لاب توب
The pattern
This film is filed under Story lead.
Define
The piece opens inside a scene. The reader is already in the situation before the offer appears.
Mechanism
A specific person, place, or moment earns the right to sell. The offer arrives as the next beat, not as an interruption.
Verdict
The buyer must feel the problem before they will hear the offer
Why it works
The fight repeats two words, 'لاب توب' and 'تابلت', until they become a chant, and cutting the same quarrel into a news interview and a dentist's chair makes the escalation the joke. When the voiceover says 'هو لاب توب وبنفس الوقت تابلت', the product does not win the argument: it removes it, which is the whole case for a convertible.
The big idea
A silly argument, laptop or tablet, escalates until it reaches the news and the dentist's chair, then HP ends it: the new device is both.
The offer
The new HP Stream, a laptop that also works as a tablet; details on the Jarir website.
Lines from the ad
بدك يصير لاب توب بصير بدك يصير تابلت كمان بصيرWant it to be a laptop, it is; want it to be a tablet, it is that too
هو لاب توب وبنفس الوقت تابلتIt's a laptop and a tablet at the same time
هذا لاب توب ولا تابلتIs this a laptop or a tablet?
Steal this when
When a hybrid product answers a debate buyers already have about which of two categories to pick.
The emotion
Written to Amusement. It makes the Say move.
The joke is the product's point: an endless laptop-or-tablet quarrel that only the convertible can settle, so the brand arrives as the punchline and nobody is mocked for their side.