سوالف رمضان وية طلبات 🧡
The pattern
This film is filed under Campaign line as series.
Define
One line that can be replayed across executions so the campaign is a family, not a one-off.
Mechanism
Repeatable frame. Each ad is a verse. The line is the chorus. Recognition compounds because the structure is stable.
Verdict
We will run more than one execution and need them to add up in memory.
Why it works
The friend's question, 'فلوسه شلون دفعتوه انتم على الحديده', is the viewer's own doubt about any feast on a budget, and talabat is the punchline that answers it. The percentages are inflated on purpose, 300% then 700% with pro, so the boast becomes the memorable part and places talabat pro above the regular app. The running gag that Baghdad from above is all orange makes the brand's color the city's color.
The big idea
A man everyone knows is broke hosts a lavish iftar, and his only explanation is talabat's Ramadan discounts, boasted up to an absurd 300%, then 700% with pro.
The offer
Ramadan discounts on talabat for iftar, suhoor, sweets and groceries, with more for talabat pro members, through the app.
Lines from the ad
سوالف رمضانRamadan tales
فلوسه شلون دفعتوه انتم على الحديدهHow did you pay for it when you're flat broke?
Steal this when
When a delivery app wants to sell seasonal discounts in a market that loves a tall tale, through a recurring comic character rather than a price card.
The emotion
Written to Amusement. It makes the Say move.
The laugh lands on what talabat does: the broke host's feast is explained only by its Ramadan discounts, and the logo stays on screen through every scene.