Problem-agitate-solve

The pattern

This film is filed under Problem-agitate-solve.

Define

Name the problem, make the cost of leaving it felt, then present the way out as relief.

Mechanism

Tension then release. The offer is not an interruption. It is the only door once the cost of staying is clear.

Verdict

The problem is known but not yet urgent

Why it works

The man's fantasies make the cost of the newest phone visible without naming a price: extra hours at a desk of files, or a return to his goalkeeping days. Each one falls apart, so 'تشتريه مع باقة مزايا ويرجعلك ثمنه بالكامل' arrives as the only sensible door. The end card then repeats the deal in six words a viewer can retell.

The big idea

Every way to afford the newest phone looks absurd, overtime or a comeback as a goalkeeper, until the plan that pays its price back.

The offer

Subscribe to the Mazaya postpaid plan: a special number, free messages, calls and internet with a new device, plus up to 100% of the device's value back, per the description.

Lines from the ad

خذ الجهاز اللي يعجبك وقيمته ترجعلك

Take the device you like and get its value back

تشتريه مع باقة مزايا ويرجعلك ثمنه بالكامل

Buy it with the Mazaya plan and get its price back in full

Steal this when

A telecom or retailer bundles a costly device into a plan and needs the buyer to feel the price problem before hearing the fix.

The emotion

Written to Amusement. It makes the Say move.

The jokes all circle the product's point, the price of a new phone, from overtime to a goalkeeper's dive, and the brand arrives with the punchline: the plan pays it back.