Value-stack offer

The pattern

This commercial ad is filed under Value-stack offer.

Define

The core offer is surrounded by named extras so the package feels uneven in the buyer's favor.

Mechanism

Accumulation. Each add-on is priced in the mind, then included. Distinct from a guarantee stack: this adds value, that removes risk.

Verdict

The extras are real and wanted. The stack should survive a skeptical what do I actually get.

Why it works

Three numbers do the selling, 45GB, unlimited social, 1210 minutes, stacked as a simple list next to one price, SAR 138, so the reader can add up the value before reading a word of copy. Sawa 120 names the bundle like a product code, letting the number itself carry the identity. The golden-hour shot of a man mid-scroll on a public walkway, rather than a studio isolate, matches the subhead's 'the apps you actually like on social' with an everyday setting instead of a product render.

The big idea

Sawa 120 is sold as one row of numbers, 45 GB, unlimited social, 1210 minutes, 138 riyals, under سوا للكل, where the brand name also means together.

The offer

Sawa 120 bundle: 45 GB data, unlimited social apps, 1210 call minutes, for 138 SAR. Order from mystc or stc branches.

Lines from the ad

سوا للكل مع باقة سوا 120

Sawa (together) for everyone, with the Sawa 120 bundle

تطبيقاتك اللي تفضّلها بالسوشال

The social apps you like best

اطلبها من mystc أو فروعنا

Order it from mystc or our branches

Steal this when

Use when a bundle has several distinct, countable components and a single flat price that survives being listed in full.