Value-stack offer

The pattern

This commercial ad is filed under Value-stack offer.

Define

The core offer is surrounded by named extras so the package feels uneven in the buyer's favor.

Mechanism

Accumulation. Each add-on is priced in the mind, then included. Distinct from a guarantee stack: this adds value, that removes risk.

Verdict

The extras are real and wanted. The stack should survive a skeptical what do I actually get.

Why it works

The photo puts the real partner offers screen from mystc in a hand at a desk with books and a laptop: under التعليم (education) sit two listings, Wajeez and Noon Academy, each with its own green discount tag. Showing the actual menu tells customers the discounts already exist inside an app they have, and the banner closes on one place to go, mystc, instead of a list of partner links.

The big idea

stc customer perks shown as the real app screen: education partners Wajeez and Noon Academy listed with discount tags inside mystc, part of partner offers up to 40%.

The offer

Discounts up to 40% for stc customers on insurance, education, shopping, entertainment and restaurants, in the partner offers section of the store page in the mystc app.

The proof

A screenshot of the partner offers page itself, showing named education partners Wajeez and Noon Academy with their discount tags.

Lines from the ad

استمتع بأفضل عروض شركاء التعليم

Enjoy the best offers from education partners

للمزيد من عروض الشركاء زوروا mystc

For more partner offers, visit mystc

Steal this when

Use when customer perks are spread across many partners and the simplest proof they exist is a screenshot of the in-app page that holds them.