If-then promise

The pattern

This commercial ad is filed under If-then promise.

Define

A conditional contract: if you do this, you get that. The sentence can be tested against the reader's own case.

Mechanism

Specificity does the persuading. The if names the action. The then names the outcome. Hedging kills it.

Verdict

We can name both the action and the result without adjectives

Why it works

The carousel opens on Al Matar, one of several redemption partners, showing a phone screen against the Eiffel Tower, Burj Khalifa, and the Statue of Liberty, before the core slide states the mechanic plainly: growing the balance grows the points. The exact minimum, 5,000 SAR for 1,000 points, is held in the fine print rather than the headline.

The big idea

A bigger balance means a trip: the carousel opens on the Al Matar travel app among glass landmarks before it tells you 5,000 riyals earns 1,000 Hassad points.

The offer

Raise your average Riyad Bank balance by 5,000 SAR or more between 13 July and 10 September 2026 and get 1,000 Hassad points, with more points for bigger increases, up to 100,000.

Lines from the ad

يعني سفرتك من تطبيق المطار

That means your trip, from the Al Matar app

وش بتستفيد لو عززت رصيدك بـ 5,000 ريال او أكثر؟

What do you get if you boost your balance by 5,000 riyals or more?

بتجيك 1,000 نقطة حصاد

You get 1,000 Hassad points

Steal this when

When a rewards program has multiple redemption partners, sell the lifestyle payoff, a trip, before the reader reaches the math.

The emotion

Written to Desire. It does neither clearly.

The carousel opens on the Al Matar app among glass landmarks, 'that means your trip', then states 5,000 riyals for 1,000 points without saying how much of a trip those points buy.