Price-anchoring offer

The pattern

This commercial ad is filed under Price-anchoring offer.

Define

A higher reference number is shown first so the real price reads as a concession, not as a starting bid.

Mechanism

People judge a price against the first number they see. The anchor must be a real comparison or it collapses.

Verdict

We have a credible reference the buyer will accept

Why it works

'منتجات بنصف السعر' is a claim the reader can test in a second, and the five tiles all pass it, from 599 down to 299 on the stand mixer. The range is juicers, a chopper and a mixer, the tools a home kitchen leans on, posted days before Ramadan under the hashtag رمضان بنده لايفوتك. The Qitaf badge on each tile adds a second reason to buy here for shoppers who collect points.

The big idea

The headline promises half price, and every tile lets the reader check it: each appliance's old price is printed struck through at about twice the new one.

The offer

Geepas citrus juicer 25 riyals, Ariete chopper 69, Ariete kitchen machine 299, Black & Decker 3-in-1 juicer 189 and White Westinghouse microwave 149, each also earning Qitaf points.

The proof

Old prices struck through beside the new ones: 51.45 to 25, 139 to 69, 599 to 299, 379 to 189, 299 to 149.

Lines from the ad

منتجات بنصف السعر

Products at half price

أقوى العروض من هايبربنده

The strongest offers from HyperPanda

Steal this when

When a store can genuinely halve a group of related products and wants the headline promise checked by the reader, tile by tile.