Price-anchoring offer

The pattern

This commercial ad is filed under Price-anchoring offer.

Define

A higher reference number is shown first so the real price reads as a concession, not as a starting bid.

Mechanism

People judge a price against the first number they see. The anchor must be a real comparison or it collapses.

Verdict

We have a credible reference the buyer will accept

Why it works

'أقوى العروض على الإطلاق' is a claim any store can print, so the page answers it with checkable pairs of numbers, several close to half: 489 to 239 on the Korkmaz set, 839 to 439 on the Moulinex mixer, 199 to 99 on the chopper. The range leans on cookware sets, a 46-piece dinner set and food processors, posted days before Ramadan when households cook and host the most. WOW stickers and piece counts in blue stars give the eye quick stops on a dense page.

The big idea

A superlative headline, the strongest offers ever, is backed tile by tile with struck-through old prices, several cut by about half, across cookware, dinnerware and kitchen machines.

The offer

Korkmaz 9-piece cookware 239 (was 489), Tefal 14-piece set 349 (was 699), Moulinex kitchen machine 439 (was 839), Black & Decker chopper 99, iPad mini 4 1299, with Qitaf points on each.

The proof

Struck-through old prices on the tiles: 489 to 239, 699 to 349, 839 to 439, 199 to 99, 1599 to 1299.

Lines from the ad

أقوى العروض على الإطلاق

The strongest offers ever

Best Offers Ever

Steal this when

When a store makes a superlative claim and can back it on the same page with an old and new price on every product.