Price-anchoring offer

The pattern

This commercial ad is filed under Price-anchoring offer.

Define

A higher reference number is shown first so the real price reads as a concession, not as a starting bid.

Mechanism

People judge a price against the first number they see. The anchor must be a real comparison or it collapses.

Verdict

We have a credible reference the buyer will accept

Why it works

The headline بالربطة أوفر, save more by the bundle, is drawn literally: a gold ribbon and bow tie the top of the page and smaller bows tie the multi-packs, so the bundle is seen before a single price is read. Each item then prints its own struck-through price, Haley milk from 89.90 to 69.90 with 200 g free, an iPhone 5 from 2729 to 2379, and a round badge naming what the price buys: 2 pieces, per kilo, per box.

The big idea

Save more by the bundle, drawn literally: a gold ribbon ties the flyer and its multi-packs, and every item shows its old price struck through.

The offer

Bulk buys at Othaim, 27 March to 2 April: Haley powder milk 1800 g, two tins, 69.90 SAR (was 89.90) plus 200 g free; red apples 5.95 a kilo (6.95); iPhone 5 16GB 2379 (2729).

The proof

A struck-through old price on every item, and a badge naming the unit each price buys: 2 pieces, per kilo, per box.

Lines from the ad

بالربطة أوفر

Save more by the bundle

SAVE WITH BULK

Haley Powder Milk 1800g + 200g Free

Steal this when

Use it when the saving comes from buying in larger packs and the headline word for bundle can be shown as an actual tied ribbon.