Price-anchoring offer

The pattern

This commercial ad is filed under Price-anchoring offer.

Define

A higher reference number is shown first so the real price reads as a concession, not as a starting bid.

Mechanism

People judge a price against the first number they see. The anchor must be a real comparison or it collapses.

Verdict

We have a credible reference the buyer will accept

Why it works

The balloons make the price points the headline: 5, 10 and 20 are read before any product, telling the shopper this week is about round numbers. Every tile repeats the move with a small crossed-out price above a big red round one, 18.99 over 10 for Rabea tea, so the anchor sits exactly where the eye lands. 'سُفرة بجميع النكهات' gives the grid a cooking theme, which is why it runs to rice, chicken, tomato paste and sugar.

The big idea

The week's deals are organised around three round prices, 5, 10 and 20 riyals, blown up as party balloons, so shoppers scan by price before product.

The offer

Cooking Festival prices, 7 to 13 October 2026: mango 5 riyals a kilo, 4 Freshco tuna cans for 10, Alyoum fresh chicken 15, AlWalimah basmati 5kg for 35. Some deals for Iktissab members only.

The proof

Crossed-out former prices beside each deal, such as Rabea tea from 18.99 to 10 and AlWalimah rice from 47.99 to 35.

Lines from the ad

منكم وفيكم

From you and among you.

سُفرة بجميع النكهات

A spread of every flavour.

Steal this when

When a weekly grocery flyer needs one idea to hold a grid of unrelated staples together.