Value-stack offer

The pattern

This commercial ad is filed under Value-stack offer.

Define

The core offer is surrounded by named extras so the package feels uneven in the buyer's favor.

Mechanism

Accumulation. Each add-on is priced in the mind, then included. Distinct from a guarantee stack: this adds value, that removes risk.

Verdict

The extras are real and wanted. The stack should survive a skeptical what do I actually get.

Why it works

Several items carry a free extra unit instead of a percentage: Lotus tissue 5+1, Vileda cloths 5+1, Swan towels 8+2 rolls, Glade and Raid 2+1. A shopper counts an extra pack landing in the basket more easily than a percent saved. Twenty home-care staples sit on one page with the regular price beside each sale price, and the red الاسبوع الثاني ribbon marks this as one stage of a running promotion.

The big idea

The whole home-care restock on one page, with free extra units printed on many items, so the shopper counts goods gained as well as riyals saved.

The offer

Week two of the home-care sale, one week from Thursday 20 Dhu al-Qadah or while stocks last: Ariel 7kg at SAR 61.95, and free extra units on Lotus, Swan, Vileda, Glade and Raid.

The proof

The regular price is printed beside each sale price, for example Ariel 7kg at 61.95 against 119.74.

Lines from the ad

العناية المنزلية

Home care

الاسبوع الثاني

Week two

توفير أكثر

Saving more

Steal this when

Use when a low-consideration staples category is on sale and several items genuinely include a free extra unit worth printing as its own number.