View this post on Instagram
IKEA Saudi: LACK wall shelf unit for 349 riyals
ikeasaudiarabia · Instagram · https://www.instagram.com/ikeasaudiarabia/p/DdCHmocDUGr/ · Embedded from Instagram
The pattern
This commercial ad is filed under Demonstration ad.
Define
The product does the arguing. The viewer sees the thing work, not a slogan about the thing working.
Mechanism
Proof by performance. The claim is the action: a visible, testable result the reader can replay.
Verdict
We can show a result in seconds
Why it works
The LACK unit is shown in use rather than empty: tall, narrow columns on a bedroom wall, one pair of shoes per shelf from sneakers to heels to boots, with hats on top. The reader counts the pairs and sees how much fits in a strip of wall, and the جديد tag and 349 price sit beside the picture so the answer comes right after the count.
The big idea
A strip of wall becomes a shoe closet: the new LACK unit is shown holding a pair on every shelf, priced at 349.
The offer
New: LACK wall shelf unit, 349 riyals.
The proof
The shelf photographed in use, with a pair of shoes on each shelf and hats on top.
Lines from the ad
جديدNew
وحدة رف حائطWall shelf unit
Steal this when
Use this when a storage product's value is how much it holds in little space, and you can shoot it already filled with the things it is bought for.
The emotion
Written to Desire. It makes the Say move.
It shows the LACK unit already filled, a pair of shoes on every shelf from sneakers to boots with hats on top, and sets the new tag and the 349 price right beside it.
If this library is useful, leave an email
We send new patterns, ads, and notes when we add them. Name and phone are optional.
You are on the list
We will write when we add more library material.