What the ad shows
A small tile on a deep crimson gradient. On the left, an overflowing shopping trolley with a red retailer panel holds groceries, a TV, a laptop, a phone, a blender, a washing machine and a fridge, with a long receipt curling out. On the right, under the white Alinma logo, a huge yellow 15% and 'خصم إضافي*' sit above three white lines naming the cards, then the minimum spend of 225, the maximum discount of 75 and the dates 5 to 10 October.
15% خصم إضافي*
مع بطاقات مصرف الإنماء الائتمانية والخصم المباشر
حد الشراء الأدنى 225 | أقصى قيمة خصم 75
The image belongs to the brand, so we describe it here and link to where it is shown.
Lulu Hypermarket: Extra 15% off with Alinma Bank cards
Lulu Hypermarket. The ad itself is shown at gcc.luluhypermarket.com.
The pattern
This still is filed under Value-stack offer.
Define
The core offer is surrounded by named extras so the package feels uneven in the buyer's favor.
Mechanism
Accumulation. Each add-on is priced in the mind, then included. Distinct from a guarantee stack: this adds value, that removes risk.
Verdict
The extras are real and wanted. The stack should survive a skeptical what do I actually get.
Why it works
'إضافي' (extra) frames the bank discount as stacking on the store's prices, so the shopper adds it rather than comparing it with other deals. Floor and cap share one line: 15% capped at 75 riyals stops growing at a 500-riyal basket, and the trolley mixing groceries with a TV, laptop and fridge nudges toward that bigger basket. Naming both 'الائتمانية والخصم المباشر' widens eligibility to every Alinma customer, not only credit-card holders.
The big idea
Pay with any Alinma credit or debit card and an extra 15% comes off on top of the store's own prices, with floor, cap and dates in plain view.
The offer
An extra 15% off with Alinma Bank credit and debit cards, 5 to 10 October; minimum spend 225 riyals, maximum discount 75 riyals; terms apply.
Steal this when
When a bank or wallet funds a percentage off at a store: call it 'extra', name every eligible card type, and print the spend floor and the cap together.
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