What the ad shows
A near-square tile on flat lime green with a lighter arc: a two-line heavy rounded dark-green headline 'الاجهـزة المنزليـة', stretched with kashida, sits above a white speech-bubble roundel reading 'خصم حتى' over a bold '58%', with a white starburst. Below is a cut-out group of a white Kenwood food processor, a black Imperial pressure cooker and a matte black Philips kettle. No Danube name or logo appears on the tile.
الاجهـزة المنزليـة
خصم حتى 58%
The image belongs to the brand, so we describe it here and link to where it is shown.
Danube: up to 58% off home appliances
Danube. The ad itself is shown at danube.sa.
The pattern
This still is filed under Price-anchoring offer.
Define
A higher reference number is shown first so the real price reads as a concession, not as a starting bid.
Mechanism
People judge a price against the first number they see. The anchor must be a real comparison or it collapses.
Verdict
We have a credible reference the buyer will accept
Why it works
A shopper flicking through an offers carousel needs two facts, which aisle and how much, and the tile gives both in two reads: the category stretched with kashida, then the bubble. The known appliance brands on the products carry the quality claim, so the retailer adds none. Reusing one template across its category tiles builds recognition across the set.
The big idea
The category name in giant type and one 'up to 58%' bubble answer the only two questions a shopper scanning a carousel has: which aisle, and how much off.
The offer
Up to 58% off home appliances; products, dates and terms are not stated on the tile.
The proof
Recognisable appliance brands on the products: Kenwood, Imperial and Philips.
Steal this when
When a multi-category sale needs one tile per category fast: fix the template and change only the category name, the top discount and the product cluster.
If this library is useful, leave an email
We send new patterns, ads, and notes when we add them. Name and phone are optional.
You are on the list
We will write when we add more library material.