What the ad shows
A landscape banner set in a kitchen with a terrazzo counter, green curtains and a garden window, with a stainless pressure cooker, a black blender and a white stand mixer at centre-left. A gold 3D '65%' under 'خصم حتى' floats top left. On the right, a green panel with a zigzag edge stacks the headline 'العـرض الأخضـر' in a yellow box, a red pill reading 'على جميع المنتجات بلا استثناء', the category in a red box, gold '10%' and '70%', and a red 'تسوق الآن' button.
العـرض الأخضـر
خصم حتى 65%
على جميع المنتجات بلا استثناء
The image belongs to the brand, so we describe it here and link to where it is shown.
Al-Saif Gallery: The Green Offer, up to 65% off everything
Al-Saif Gallery. The ad itself is shown at alsaifgallery.com.
The pattern
This still is filed under Price-anchoring offer.
Define
A higher reference number is shown first so the real price reads as a concession, not as a starting bid.
Mechanism
People judge a price against the first number they see. The anchor must be a real comparison or it collapses.
Verdict
We have a credible reference the buyer will accept
Why it works
Naming the sale 'العرض الأخضر' turns a discount into an event with its own colour, and 'بلا استثناء' pre-empts the doubt every sale triggers: that the good items are excluded. Printing the appliance discount as a range, 10% to 70%, reads more honest than a bare 'up to' while still letting the big number lead. A single appliance brand across the hero shot keeps the kitchen scene clean.
The big idea
A store-wide sale given a name, The Green Offer, with 'بلا استثناء' answering the fine-print doubt and small kitchen appliances as the featured aisle.
The offer
The Green Offer: up to 65% off all products without exception; small electrical appliances from 10% to 70% off. Shop now button.
Steal this when
When a retailer runs a store-wide sale and wants one featured category to carry the creative: give the sale a name or a colour and print the discount as a range.
If this library is useful, leave an email
We send new patterns, ads, and notes when we add them. Name and phone are optional.
You are on the list
We will write when we add more library material.