What the ad shows
A teal textured card with lighter brushstrokes. A huge royal-blue 10% in jersey-number type with a white outline sits in the centre beside a small cartoon airliner, over 'اكسب لغاية', 'نقاط المسافر' and 'على الطيران والإقامة'. Bottom left, posterised cut-outs of two players in blue kit stand before the Kingdom Centre tower and a rock-cut tomb; bottom right, the brand's suitcase icon and tagline, a red-and-white 'يا هلال' mark and the Al Hilal crest.
اكسب لغاية 10%
نقاط المسافر
على الطيران والإقامة
The image belongs to the brand, so we describe it here and link to where it is shown.
Almosafer: Al Hilal fans earn up to 10% in points on travel
Almosafer. The ad itself is shown at almosafer.com.
The pattern
This still is filed under Celebrity endorsement.
Define
A named, recognizable person lends their reputation to the claim. The name is the proof.
Mechanism
Transferred authority. The reader believes the person first, the product second. Fame or office does the work a peer testimonial does not.
Verdict
The endorser is actually known to the buyer
Why it works
The 10% is set in blocky jersey-number type in royal blue, so a fan reads the offer as club gear before reading it as a travel deal. 'اكسب' (earn) frames the reward as something won, and paying it in 'نقاط المسافر' rather than as a discount keeps the fan booking in the same app. The three-logo lockup with the crest lets a travel brand borrow fan loyalty for a purchase that looks the same everywhere.
The big idea
Al Hilal fans earn up to 10% back in the brand's own points on flights and stays, with the number set like a shirt number in club blue.
The offer
Earn up to 10% in Almosafer points on flights and stays; no dates or terms on the card.
The proof
The club partnership: the Al Hilal crest, the 'يا هلال' campaign mark and two players in club kit.
Steal this when
When a brand runs a sports-club or fan partnership: set the offer number in the team's kit type and colour, and pay the reward in your own loyalty points so fans stay with you.
The emotion
Written to Belonging. It does neither clearly.
The offer is dressed in the club's own codes, a shirt-number 10%, the crest and 'يا هلال', without selling fitting in, but travel is given no real part in being a fan.
If this library is useful, leave an email
We send new patterns, ads, and notes when we add them. Name and phone are optional.
You are on the list
We will write when we add more library material.