What the ad shows
A 40-page bilingual flyer runs under the red and green Othaim masthead: the cover carries a dark green festival band with the chalkboard-style lockup 'سُفْرَةٌ بِجَمِيعِ النَّكَهَاتِ / Cooking Festival', foil balloons reading 5, 10 and 20, a plate of kabsa, and a 3 by 4 grid of staples with huge red prices over small struck-through old ones. Inner pages change tint by category, pale green for produce, icy blue for frozen, pink for beauty, and the back cover closes with QR codes for a survey, WhatsApp offers and the Iktissab app.
سُفْـرَةٌ بِجَمِيـعِ النَّكَهَاتِ
مهرجان الطبخ
Cooking Festival
The image belongs to the brand, so we describe it here and link to where it is shown.
Othaim Markets: Cooking Festival week with staples at round prices
Abdullah Al-Othaim Markets. The ad itself is shown at othaimmarkets.com.
The pattern
This still is filed under Price-anchoring offer.
Define
A higher reference number is shown first so the real price reads as a concession, not as a starting bid.
Mechanism
People judge a price against the first number they see. The anchor must be a real comparison or it collapses.
Verdict
We have a credible reference the buyer will accept
Why it works
The 5, 10 and 20 balloons turn the week into a price game, and the giant red whole numbers make each tile readable at a glance while the small struck-through price supplies the anchor. Round prices are kept for the hero staples while produce and beauty keep x.99 prices, so the round number itself signals the real deal. The Iktissab ribbons and per-customer caps turn the deepest cuts into loyalty sign-ups and stop bulk buying.
The big idea
A weekly flyer becomes a Cooking Festival where hero staples drop to round prices, 5, 10, 20 and up, so shoppers remember a few numbers instead of decimals.
The offer
7 to 13 October 2026: apples 1.5 kg for SAR 10, basmati 5 kg for SAR 35, Tide 6 kg for SAR 55; several deals for Iktissab members only, capped per customer.
The proof
A struck-through previous price beside most offer prices, such as basmati 47.99 down to 35 and Tide 75.50 down to 55; pack weights in badges; prices stated as VAT-inclusive.
Steal this when
When a multi-category retailer runs a weekly promotion and wants shoppers to carry away a handful of price points, not a catalogue.
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