Bile Beans for biliousness : cure indigestion, headache, constipation, dyspepsia, piles and female ailments ... influenza, liver chill, colds, rheumatism, sciatica, gout and all liver troubles / The Bile Bean Manufacturing Co.
The pattern
This still is filed under Borrowed medical authority.
Define
The claim wears a lab coat: a diagram, a percentage, a clinical tone that is not necessarily a clinician.
Mechanism
Authority costume. Science-looking form transfers trust. Use it only when the substance matches, or we are documenting a historical mechanism. We do not recommend the abuse.
Verdict
We have real evidence and the buyer needs it in a form they already trust: a chart, a protocol, a named standard.
Why it works
Leverages the powerful 'doctors gave up' trope to position the product as a miracle cure. The verification by a newspaper adds third-party credibility to the dramatic 20-year suffering story.
Steal this when
You are selling a health or wellness solution and have a dramatic case study where mainstream solutions failed but yours succeeded.