Ayer's American almanac, 1878
The pattern
This still is filed under Borrowed medical authority.
Define
The claim wears a lab coat: a diagram, a percentage, a clinical tone that is not necessarily a clinician.
Mechanism
Authority costume. Science-looking form transfers trust. Use it only when the substance matches, or we are documenting a historical mechanism. We do not recommend the abuse.
Verdict
We have real evidence and the buyer needs it in a form they already trust: a chart, a protocol, a named standard.
Why it works
The overwhelming visual display of scientific apparatus serves as a 'reason why': it proves visually that this is a serious, scientifically compounded medicine, not snake oil.
Steal this when
When you need to overcome skepticism about a product's efficacy by showing the complex, scientific process behind its creation.