She's a WOW" poster
The pattern
This still is filed under Us-versus-them positioning.
Define
The buyer is invited into a side. The product is what we use. The named other is what we refuse.
Mechanism
Identity contrast. Choosing the offer is choosing a group. The out-group does as much work as the claim.
Verdict
The category is crowded
Why it works
It cleverly twists the melancholic phrase 'the girl he left behind' into an empowering statement of support. The visual juxtaposition connects her factory work directly to his combat action.
Steal this when
You are recruiting for support roles and want to emotionally connect the recruit to the frontline workers.