And if our lines should form, then break' (a U.S. Marine)" poster
The pattern
This still is filed under Us-versus-them positioning.
Define
The buyer is invited into a side. The product is what we use. The named other is what we refuse.
Mechanism
Identity contrast. Choosing the offer is choosing a group. The out-group does as much work as the claim.
Verdict
The category is crowded
Why it works
The poem uses a haunting meter to link the mundane task of factory production to the visceral horror of combat. The illustration directly confronts the viewer with the bloody consequences of their potential laziness, leveraging extreme guilt and duty.
Steal this when
You need to motivate a supporting team by showing them the life-or-death stakes of their seemingly mundane work.