An ostrich only thinks he 'covers up" poster
The pattern
This still is filed under Us-versus-them positioning.
Define
The buyer is invited into a side. The product is what we use. The named other is what we refuse.
Mechanism
Identity contrast. Choosing the offer is choosing a group. The out-group does as much work as the claim.
Verdict
The category is crowded
Why it works
Uses the familiar idiom of an ostrich burying its head in the sand to visualize the foolishness of ignoring problems. By translating a workplace error into a matter of life and death, it raises the stakes of factory work to the level of the battlefield.
Steal this when
You need to change behavior by pointing out the absurdity of a common human failing like denial.