100 octane puts our boys on top!" poster
The pattern
This still is filed under Us-versus-them positioning.
Define
The buyer is invited into a side. The product is what we use. The named other is what we refuse.
Mechanism
Identity contrast. Choosing the offer is choosing a group. The out-group does as much work as the claim.
Verdict
The category is crowded
Why it works
It translates a highly technical industrial specification ('100 octane') into a visceral, life-or-death battlefield victory. It tells refinery workers or the public exactly what their specific industrial output achieves in combat.
Steal this when
You need to motivate industrial or back-office workers by drawing a direct, dramatic line between their technical output and the final victory.